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How Can Creative Business Models be Ethical and Profitable?

Creative Conversations would like to invite you to a panel discussion on how creative businesses can be both ethical and profitable.

Creative Conversations is a programme of events and research in the Department of Creative Professions and Digital Arts at the University of Greenwich, investigating the relationship between creativity and commerce in the creative industries.

Our panel will address the following questions:

  • In a business environment, in which attention is a commodity, consumers have become communities and communities are business assets, how do we best understand the relationship between financial, social and ethical value?
  • In a public and commercial culture, in which value is only acknowledged to the extent that it can be measured and evidenced, what values do we measure and how do we quantify them?
  • What creative business models effectively integrate ethical frameworks, social purpose and profitability to create sustainable businesses?


Our panel will discuss a range of current and possible business models in the creative industries and the potential relation and correlation of value (monetary) and values (ethical, social, personal) in each. They will discuss their strengths and weaknesses, the challenges and opportunities they present and how they might evolve or pivot in the future.



Welcome drinks at 6.30pm. 7pm panel starts.