Robert Price
BA Business Studies, 1991
CEO, AMCOMRI ENTERTAINMENT
“I had a wonderful time at Greenwich and made friends for life. The experience I gained on my course felt ‘real’ and equipped me for the business world. Best of all, they treated us like adults.”
Robert Price is the CEO of Amcomri Entertainment, and former Managing Director for Twentieth Century Fox Home Entertainment – UK/Nordics.
Robert, who had joined the legendary movie-makers in 2010, had the enviable job of overseeing the UK marketing, sales and distribution for all Fox film and television programming, acquisitions and original productions for home entertainment. When you consider that the UK is the biggest movie market outside North America, that was quite a task.
In this role he worked with partners such as Tesco, Amazon, Sainsbury’s, Asda and HMV for physical formats and with Apple, Sky, Google, Amazon and Virgin Media for digital download.
Robert gets to see the world’s biggest blockbusters long before they are released nationwide and worked on strategies for Alien Covenant, Kingsman 2 and War for the Planet of the Apes and says that no two movies are the same.
“While it’s wonderful that I get to see films before anyone else, it’s also a crucial part of defining our sales and marketing strategy. Everything we release has its own characteristics and its own demands,” he says.
“Business and strategy can be very creative in that respect. There should never be a one-size-fits-all approach.”
Robert, who comes from Worcestershire, is a self-made man from an ‘ordinary’ background. He says that his Business and Marketing degree from Greenwich offered a winning combination of practical skills and theory – all he needed for the working world.
“My degree included a year out at company which made HiFi equipment. It was invaluable experience and meant I could make a real contribution when I graduated. This gave me purpose and confidence.”
After regular promotion at EMAP, Robert joined Future Publishing, where he stayed for 12 years and made CEO before he was 36. Since leaving Twentieth Century Fox in 2019, Robert has gone on to become Non-Executive Chairman at marketing agencies including Vivid Imagination and Fourth Floor, while in 2020 he joined Amcomri Entertainment as CEO.
Wanting to give back to the University of Greenwich, he is now an active member of our Business Advisory Board. His best advice to upcoming business students is to ‘be curious’.
“Keep an open mind and be positive, then you’ll spot opportunities coming your way. Also, plan things properly – spell-check your CV and research the companies you’re applying to.
“It’s really about endeavour – just don’t give up.”
Robert Price
BA Business Studies, 1991
CEO, AMCOMRI ENTERTAINMENT
“I had a wonderful time at Greenwich and made friends for life. The experience I gained on my course felt ‘real’ and equipped me for the business world. Best of all, they treated us like adults.”
Robert Price is the CEO of Amcomri Entertainment, and former Managing Director for Twentieth Century Fox Home Entertainment – UK/Nordics.
Robert, who had joined the legendary movie-makers in 2010, had the enviable job of overseeing the UK marketing, sales and distribution for all Fox film and television programming, acquisitions and original productions for home entertainment. When you consider that the UK is the biggest movie market outside North America, that was quite a task.
In this role he worked with partners such as Tesco, Amazon, Sainsbury’s, Asda and HMV for physical formats and with Apple, Sky, Google, Amazon and Virgin Media for digital download.
Robert gets to see the world’s biggest blockbusters long before they are released nationwide and worked on strategies for Alien Covenant, Kingsman 2 and War for the Planet of the Apes and says that no two movies are the same.
“While it’s wonderful that I get to see films before anyone else, it’s also a crucial part of defining our sales and marketing strategy. Everything we release has its own characteristics and its own demands,” he says.
“Business and strategy can be very creative in that respect. There should never be a one-size-fits-all approach.”
Robert, who comes from Worcestershire, is a self-made man from an ‘ordinary’ background. He says that his Business and Marketing degree from Greenwich offered a winning combination of practical skills and theory – all he needed for the working world.
“My degree included a year out at company which made HiFi equipment. It was invaluable experience and meant I could make a real contribution when I graduated. This gave me purpose and confidence.”
After regular promotion at EMAP, Robert joined Future Publishing, where he stayed for 12 years and made CEO before he was 36. Since leaving Twentieth Century Fox in 2019, Robert has gone on to become Non-Executive Chairman at marketing agencies including Vivid Imagination and Fourth Floor, while in 2020 he joined Amcomri Entertainment as CEO.
Wanting to give back to the University of Greenwich, he is now an active member of our Business Advisory Board. His best advice to upcoming business students is to ‘be curious’.
“Keep an open mind and be positive, then you’ll spot opportunities coming your way. Also, plan things properly – spell-check your CV and research the companies you’re applying to.
“It’s really about endeavour – just don’t give up.”
